Commercial Constraint Diagnostic
Find the issue most limiting margin, growth quality, or management control across pricing, utilisation, pipeline, service lines, and delivery economics.
Margin. Focus. Control.
Growth advisory for Australian environmental consulting firms
Greenhat helps Australian firms move beyond headcount-led growth by tightening pricing, service-line focus, sales discipline, and management cadence.
Environmental industry focus
Sector-specific advice on markets, service lines, pricing, utilisation, and delivery models
Software experience
Productisation, pricing-model design, and recurring-revenue discipline applied to specialist consulting work
Operator-led, MBA-trained
Advice from an ex-CEO with 3 exits, 2 BRW Fast Starters, and 1 BRW Fast 100 business
The Constraint
Busy teams. Tighter margins. More complexity.
Environmental consulting firms rarely stall because the technical work is weak. The constraint is usually commercial: how they choose markets, price risk, package expertise, sell work, and manage delivery economics. The model that worked at ten people often starts to strain at 10+ headcount.
Where it shows up
- Revenue grows, but profit and management control do not keep pace
- Pricing decisions depend on habit, history, or fear of client pushback
- The founder or managing director is still pulled into sales, pricing, and escalation
- Repeatable expertise is sold as if every engagement were fully custom
- Client and market choices remain reactive despite cyclical demand
How We Help
Redesign the commercial levers behind the consulting work
Greenhat starts by identifying the commercial constraint, then works with management to redesign the practical levers that determine margin, focus, and growth quality.
Commercial Model Redesign
Redesign pricing, market focus, service-line structure, proposal discipline, and client selection so the firm is not relying only on more headcount.
Execution Support
- Proposal and qualification discipline
- Pricing and margin review cadence
- Service-line accountability
- Founder dependency reduction
- M&A, integration, or turnaround support where relevant
Process
A practical engagement tied to operating decisions
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01
Diagnose
Review pricing, pipeline, utilisation, service-line economics, client mix, delivery constraints, and founder bottlenecks.
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02
Prioritise
Identify the constraint with the greatest effect on margin, focus, or management control, then agree the decisions that need to change.
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03
Redesign
Build the new pricing logic, service-line structure, market focus, sales discipline, or management cadence with the leadership team.
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04
Execute
Support implementation far enough that the new commercial model becomes part of how the firm sells, prices, delivers, and reviews work.
About
Built from environmental consulting, sharpened across B2B businesses
Greenhat is led by Ben, a founder and CEO who built and scaled an environmental consulting group from 2 to 50 staff, founded and led a B2B SaaS company sold to a US listed firm, and built an IoT hardware business that reached approximately 70% market share in a regulated market.
The repeated pattern is commercial constraint work: diagnose what is limiting the business, redesign the pricing, market, product, service, or channel model, then execute far enough to produce measurable change.
Track Record
Previous Projects
These examples relate to organisations founded, led, acquired, operated, or commercially redesigned by the Greenhat Group principal.
Built channel position in a regulated rollout
Built and led SigSense to address non-urban telemetry gaps, scaling a distributor network and securing approximately 70% share of the NSW non-urban metering rollout.
Repositioned and exited environmental monitoring SaaS
Led eagle.io from early revenue to acquisition, repositioning it as a specialist environmental monitoring platform, securing major government contracts, and improving pricing and partner ecosystems.
Acquisition, leadership transition, and turnaround support
Identified, acquired, and led FSA as interim CEO, supporting O2 Group's expansion into agricultural consulting and stabilising the business through leadership transition.
Scaled an environmental consulting group from 2 to 50 staff
Co-founded and scaled O2 Environment Engineering, building service-line focus, regulator training, major project audit capability, and a stronger commercial platform for specialist consulting work.
Created and commercialised a stormwater treatment category
Created Turbid as a spin-off from O2, commercialising flow-through stormwater treatment systems, securing regulatory approvals, and building recurring supply revenue.
Helped launch a national marine environmental consultancy
Co-founded O2 Marine with a marine-first operating model, aligning specialist personnel, assets, and safety systems to establish a credible national marine environmental consultancy.
Testimonials
What operators say about working with Ben
"Ben was instrumental in the establishment and growth of O2 Marine."
Chris Lane CEO, O2 Marine
"Ben was instrumental in making the O2 group as successful as it is today."
Graeme Uechtritz Director, Turbid
"Ben's direction and ability to grasp problems is a key reason O2 evolved so quickly."
Terry Clark Director, TopoStart Here
Book a Commercial Constraint Call
Tell us where the firm is starting to strain: pricing, margin, utilisation, sales discipline, service-line focus, founder dependency, acquisition, integration, or turnaround.
Based in
Brisbane, Australia, working nationally
Focus
Environmental consulting and similar project-based professional services firms