Capital + Commercial Advisory

Investment plus commercial advisory for technical founders

We work with Australian founders building scientific or engineering software companies.

Founder-first Fast, fair capital
Hands-on Fractional or full-time CEO/CRO
B2B focus Engineering and science-led

The Gap

Technical brilliance rarely translates into business momentum

Founders of science or engineering-heavy companies often struggle to turn deep capability into repeatable growth. We help bridge that gap.

Where it breaks

  • Feature led products that don't communicate the JTBD
  • Pricing models that fail to capture engineering value
  • Slow capital access and hesitant investors
  • Limited experience in repeatable sales systems
  • Failure to leverage distribution through partners and channels

How We Help

Capital plus operator-led execution

We invest early and roll up our sleeves on pricing, sales, and product strategy so founders build systems that create real commercial traction.

Investment

Fast, fair capital with founder-first terms to accelerate to your first $1m ARR.

Commercialisation

Hands-on growth expertise in pricing, sales, and product strategy, including fractional or full-time CEO/CRO support.

Who We Help

  • B2B SaaS founders with a scientific or engineering focus
  • Idea or MVP stage
  • Australian headquartered
  • Environment, engineering, geotechnical verticals

Process

Simple, founder-first engagement

  1. 01
    Apply

    Share your deck and book a call so we can explore strategic fit.

  2. 02
    Kick Start

    Initial capital plus a month full time building your commercial framework.

  3. 03
    Growth

    We help execute the go-to-market plan and navigate the inevitable challenges.

  4. 04
    Exit Pathing

    Prepare for follow-on capital in 12 months and a five to seven year exit.

About

Backing founders who turn complexity into clarity

Greenhat Group exists to help mission-driven founders scale technical businesses that make the world better. We focus on B2B software and services in environment, infrastructure, and clean energy.

Our approach combines capital investment with hands-on commercial advisory so founders do not just raise money, they build lasting value.

Architecture detail
Track record Multimillion-dollar companies built from scratch
Recognition BRW Fast 100 and AFR Fast Starters
Exit SaaS sale to a listed US firm

Previous Investments

Partners we've backed

Logos and examples shown relate to organisations founded, led, or operated by the Greenhat Group principal, in which the principal also held equity interests (directly or indirectly).

SigSense logo
Captured 70% of NSW non-urban metering market

Built and led sigsense to address non-urban telemetry gaps, scaling a statewide distributor network and securing approximately 70% share of the NSW non-urban metering rollout.

5 minutes
Eagle.io logo
Scaled and exited environmental SaaS platform

Led eagle.io from early revenue to acquisition, repositioning it as a specialist environmental monitoring platform, securing major government contracts, and scaling pricing and partner ecosystems.

5 minutes
FSA logo
Executed strategic acquisition and turnaround

Identified, acquired, and led FSA as interim-CEO, enabling O2 Group’s expansion into agricultural consulting and stabilising the business through leadership transition.

4 minutes
O2C logo
Built the worlds largest Erosion and Sediment control consulting firm

Co-founded and scaled O2 Environment Engineering into the world’s largest erosion and sediment control consultancy, measured by CPESC-certified professionals, delivering regulator training, major project audits, and policy-shaping guidance.

5 minutes
Turbid logo
Created new stormwater treatment category

Created turbid as a spin-off of o2 delivering flow-through stormwater treatment systems, secured regulatory approvals to replace basins, influenced Queensland planning policy, and built a recurring chemical flocculant revenue stream via exclusive supply.

5 minutes
O2 Marine logo
Helped co-found national marine consultancy from scratch

Co-founded O2 Marine with a marine-first operating model, aligning specialist personnel, assets, and safety systems to establish a leading Australian marine environmental consultancy.

5 minutes

Testimonials

Founder feedback

Chris Lane

"Ben was instrumental in the establishment and growth of O2 Marine."

Chris Lane CEO, O2 Marine
Graeme Uechtritz

"Ben was instrumental in making the O2 group as successful as it is today."

Graeme Uechtritz Director, Turbid
Terry Clark

"Ben's direction and ability to grasp problems is a key reason O2 evolved so quickly."

Terry Clark Director, Topo

Get In Touch

Ready to move the needle?

Tell us about your business, your constraints, and what you want to unlock. We'll get back to you quickly.

Based in Australia, working nationally
Focus B2B technical founders